Track record

The track record describes the individual successes and experiences of a company or natural person.1
A positive track record can be obtained in various areas. For example, positive achievements by athletes are referred to as their track record. In the property industry, companies in particular advertise with their track record to date, as their successes and experiences can often be impressively illustrated based on property projects or transactions. For example, property investment companies or fund managers develop a positive track record with their successful performance indicators, investors and investment volumes. For project developers, previously developed projects (development volumes, tenants, marketing volume and period) are a list of references and are thus considered as a track record. Asset managers can build a positive track record with the volume of their assets under management, leasing successes and the leveraging of performance potential.
A list of past successes (= positive track record) is primarily used by companies or individuals in publicity work to illustrate their experience and expertise. At the same time, investors, owners and customers of property industry companies use a track record to make a conscious and quality-oriented selection of suitable business partners. Thus, it is generally assumed that positive track records can continue moving ahead. A track record is thus a skills profile and, in particular, is an essential feature for the subjective evaluation of companies and individuals in the property industry.
  • 1 Vgl. GründerSzene.de (2015): Track-Record. Abrufbar im Internet. URL: http://www.gruenderszene.de/lexikon/begriffe/track-record. Stand: 14.10.2015.
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: 25.06.2019